Unlock Your Health And Wellness Potential
At Paid Workout, our goal is simple: we want to encourage people to maintain a healthy lifestyle by offering incentives to work out.
People often begin their fitness journey without understanding why it’s important to them. People will set broad, long-term goals that are ultimately unrealistic because they lose motivation over time. However, when a tangible motivator — like money — is introduced, it is scientifically proven that motivation increases.
Founders of Paid Workout, Michael Bluestein and Nicole Pekerman, saw an opportunity to motivate people to jump-start their fitness journey by customizing short-term wins as an encouragement model. They determined that regardless of fitness level, frequency of exercise, or the reason for working out, people are much more likely to maintain a fitness program when money is involved.